Monday, August 24, 2020

Night World : Black Dawn Chapter 8

What are you doing?† he rehashed ferociously.His grasp was harming her. â€Å"I'm tossing the water pack down there,† Maggiesaid. Be that as it may, she was thinking, He's so solid. More grounded than anyone I've at any point met. He could break mywrist easily. â€Å"I realize that! Why?† â€Å"Because it's simpler than conveying it down in myteeth,† Maggie said. In any case, that wasn't the genuine reason,of course. The reality of the situation was that she expected to move enticement. She was so parched thatit was a sort of frenzy, and she was apprehensive ofwhat she would do on the off chance that she clutched this cool, sloshing water pack any longer. He was gazing at her with those alarming eyes,as on the off chance that he were attempting to pryhis path into her brain.And Maggie had the odd inclination that he'd succeeded, in any event far enough that he knew the genuine explanation she was doing this. â€Å"You are an idiot,† he said gradually, with cold miracle. â€Å"You ought to tune in to your body; it's telling youwhat it needs. You can't disregard thirst. You can'tdeny it.† â€Å"Yes, you can,† Maggie said straight. Her wrist wasgoing numb. In the event that this went on, she was going to dropthe sack automatically, and in an inappropriate spot. â€Å"You can't,† he stated, by one way or another creation the wordsinto an irate murmur. â€Å"I ought to know.† At that point he got defensive. Maggie ought to have been readied. Jeanne had advised her. Vampires and witches and shapeshifters, she'd said. Furthermore, Sylvia was a witch,and Bern had been a shapeshifter. This kid was a vampire. The abnormal thing was that, not normal for Bern, he didn'tget uglier when he changed. His face appeared palerand better, such as something etched in ice. His goldeneyes consumed more splendid, encircled by lashes that lookedeven more black interestingly. His understudies opened and appeared to hold a murkiness that could gobble aperson up. However, it was the mouth that had changed the most.It looked considerably increasingly resolute, derisive, and dreary and it was drawn up into a scoff to displaythe teeth. Noteworthy teeth. Long, translucent white, tightening into sensitive focuses. Formed like a feline's canines,with a sheen on them like gems. Not yellowing tusks like Bern's, yet fragile instruments of death. What astonished Maggie was that despite the fact that helooked totally not the same as anything she'd seen previously, totally strange, he additionally lookedcompletely characteristic. This was another sort of animal, much the same as a human or a bear, with as muchright to live as both of them. Which didn't mean she wasn't terrified. However, shewas scared in another way, a route good to go. She was prepared to battle, if battling got vital. She'd just changed that much since entering this valley: dread currently made her not terrified buthyper alert. In the event that I need to guard myself I need both hands.And it's better not to let him see I'm terrified. â€Å"Maybe you can't disregard your sort of thirst,† shesaid, and was satisfied that her voice didn't wobble.†But I'm fine. Then again, actually you're harming my wrist. Would you be able to please let go?† For only a moment, the splendid yellow eyesflared significantly more brilliant, and she thought about whether he wasgoing to assault her. Be that as it may, at that point his eyelids lowered,black lashes veiling the brilliance. He let go ofher wrist. Maggie's arm sagged,and the cowhide bagdropped from her out of nowhere nerveless fingers. It landed securely at her feet. She scoured her hand. Furthermore, didn't look into a second later, when he saidwith a sort of calm antagonistic vibe, â€Å"Aren't you afraidof me?† â€Å"Yes.† It was valid. Furthermore, it wasn't on the grounds that hewas a vampire or in light of the fact that he had a force thatcould send blue passing twenty feet away. It was a direct result of him, of the manner in which he was. He was startling enough all by himself. â€Å"But what great is it, being afraid?† Maggie said,still scouring her hand. â€Å"If you're going to attempt tohurt me,IT retaliate. Thus far, you haven't triedto harmed me. You've just aided me.† â€Å"I let you know, I didn't do it for you.And you'll neversurvive in the event that you continue being crazy like this.† â€Å"Insane like what?† Now she looked up, to seethat his eyes were consuming dim gold and his fangswere gone. His mouth just looked hateful and highborn. â€Å"Trusting people,† he stated, as though it ought to havebeen self-evident. â€Å"Taking care of individuals. Don't youknow that solitary the solid ones make it? Feeble individuals are deadweightand on the off chance that you attempt to support them, they'll drag you down with them.† Maggie had a response for that. â€Å"Cady isn'tweak,† she said straight. â€Å"She's sickShe'll get betterif she finds the opportunity. What's more, on the off chance that we don't take care ofeach other, what will happen to all of us?† He looked exasperated, and for a couple minutesthey gazed at one another in shared dissatisfaction. At that point Maggie twisted and got the sack Again.†i would do well to offer it to her now. I'll bring your can adolescent back.† â€Å"Wait.† His voice was sudden and cool, hostile. In any case, this time he didn't get her.†What?† â€Å"Follow me.† He provided the request quickly andturned without stopping to check whether she complied. It wasclear that he expectedpeople to obey him, withoutquestions. â€Å"Bring the bag,† he stated, without lookingover his shoulder. Maggie delayed a moment, looking down atCady. However, the empty was ensured by the overhanging stones; Cady would be good there for a couple of moments. She followed the kid. The thin way that injury around the mountain was unpleasant and crude, hindered by groups of broken, razor-sharpslate. She needed to pick her direction cautiously aroundthem. Before her, the kid moved in the direction of the rocksuddenly and vanished. When Maggie got up to speed, she saw the cavern. The passage was little, scarcely more than acrack, and even Maggie needed to stoop and go in sideways. In any case, inside it opened into a cozy littleenclosure that possessed an aroma like sogginess and cool stone. Basically no light sifted in from the outsideworld. Maggie squinted, attempting to change in accordance with the neardarkness, when there was a sound like a match strike and a smell of sulfur. A small fire was conceived, and Maggie saw the kid lighting some kindof rough stone light that had been cut out ofthe cavern divider itself. He looked back at her and his eyes flashed gold. Be that as it may, Maggie was wheezing, glancing around her.The light of the little fire tossed a mass of moving, confounding shadows all over, however it alsopicked out strings of shining quartz in the rock.The little cavern had become a position of charm. Andatthe kid's feet was something that glitteredsilver. In the quiet of the still air, Maggie couldhear the fluid, ringer like sound of water dribbling. â€Å"It'sa pool,† the kid said. â€Å"Spring took care of. The watees cold, however it's acceptable. Water .Something like unadulterated desire defeated Maggie. She stepped forward, disregarding the kid totally, and afterward her legs collapsed.Shecupped a submit the pool, felt the coolness include it to the wrist, and brought it out asif shewere holding fluid precious stone in her palm. She'd tasted nothing asgood as that water. No Coke she'd alcoholic on the most blazing day of summer could contrast and it. It went through herdry mouth and down her dry throatand then it appeared to spread all through her, sparklingthrough her body, calming and resuscitating her. A kind of precious stone clearness entered her mind. She drankand savored a condition of unadulterated ecstasy. And afterward, when she was in the much more blissfulstate of being not parched any longer, she plunged the cowhide pack under the surface to fill it. â€Å"What's that for?† But there was a sure acquiescence in the kid's voice. â€Å"Cady. I need to return to her.† Maggie sat backon her heels and took a gander at him. The light dancedand gleamed around him, flashing bronze off hisdark hair, throwing a large portion of his face in shadow. â€Å"Thank you,† she stated, unobtrusively, yet in a voice thatshook marginally. â€Å"I think you most likely spared mylife again.† â€Å"You were truly thirsty.† â€Å"Yeah.† She held up. â€Å"But when you thought there wasn't enoughwater, you were going to offer it to her.† He couldn'tseem to get over the idea. â€Å"Yeah† â€Å"Even on the off chance that it implied you dying?† â€Å"I didn't die,† Maggie called attention to. â€Å"And I wasn'tplanning to. Butyeah, I surmise, if there wasn't anyother choice.† She saw him gazing at her in utterbewilderment. â€Å"I assumed liability for her,† shesaid, attempting to clarify. â€Å"It resembles when you take ina feline, or-or it resembles being a sovereign or something.If you state you will be answerable for your subjects, you are. You owe them afterward.† Something gleamed in his brilliant eyes, just fora second. It could have been a knife point ofanger or only a sparkle of amazement. There wasa quiet. â€Å"It's not thatweird, individuals dealing with each other,† Maggie stated, seeing his shadowed face. â€Å"Doesn't anyone do it here?† He gave a short giggle. â€Å"Hardly,† he said dryly.†The nobles realize how to deal with themselves.And the slaves need to battle each other to survive.† He included suddenly, â€Å"All of which you ought to know.But obviously you're not from here. You're fromOutside.† â€Å"I didn't have a clue whether you thought about Outside,† Mag gie said. â€Å"There should be any contact. Therewasn't for around 500 years. In any case, whenmy-when the old lord kicked the bucket, they opened the pass,again and began getting slaves from the outside world. New blood.† He said it basically andmatter-of-factly. Mountain men, Maggie thought. For quite a long time there had been gossipy tidbits about the Cascades, about menwho lived in concealed spots among the ice sheets andpreyed on climbers. Men or beasts. There were consistently climbers who professed to have seen Bigfoot. Furthermore, perhaps they had-or possibly they'd seen ashapeshifter like Bern. â€Å"And you believe that is okay,† she said out loud.†Grabbing individuals from th

Saturday, August 22, 2020

Letter to the Editor Essay Example | Topics and Well Written Essays - 500 words - 5

Letter to the Editor - Essay Example I am accordingly composing this in the outflow of my anxiety about the expanded street mishaps because of imprudent driving in Lawrence region. From the mishap referenced, the Kansas thruway watch reports have shown that there are a few state laws on street wellbeing that are seriously disregarded. By and large, drivers decide to disregard these principles. It has been demonstrated that that only 70% of drivers out and about belt up instead of the necessary 100%. If there should arise an occurrence of a mishap, it is perilous, and it has been built up that the most noteworthy number of passings happen to those that neglect to belt up instead of those that belt up. The driving so far as that is concerned has been reckless. There have been reports of over-speeding in which drivers go past the necessary speed. This has prompted numerous drivers losing control and thumping over people on foot out and about asphalts. Aside from overspending, the other issue as has been built up is that the drivers and the travelers scarcely belt up. A high number of mishaps brought about by sway lead to passings as a result of the drivers and travelers neglected to belt up. Dismissing the traffic rules and street signs is a conscious demonstration that causes mishaps. Consider the March second, 2014 mishap in which a driver along Douglas County Road 1061 neglected to stop at the US-56 convergence. The vehicle wound up being hit by a GMC Denali XL sports vehicle, and the two wound up arriving in a dump with one vehicle arriving on the other. Medical clinic reports have shown that there are a few drivers that drive affected by medications and liquor in complete repud iation of the Kansas transit regulations. There are a few arrangements that should be actualized to control this crazy loss of lives on the streets. The primary arrangement is that the expressway watch police need to execute laws on driving also spelt out in Kansas Statutes Chapter 8 Article 10. In this, no driver should take the

Tuesday, July 21, 2020

Introducing the New MindMeister Dashboard - Focus

Introducing the New MindMeister Dashboard - Focus Were very pleased to finally unveil the all-new MindMeister dashboard, which features a practical navigation bar with filter options, a folder-tree structure and easy access to our template library. Plus, thanks to the thumbnail-based map listing,  you no longer have to open maps to see what’s inside! The new MindMeister map listing brings a fresh new layout to the MindMeister dashboard. With a new, modern tech stack, navigating your mind maps will be much faster and even more stable from now on. Take a look at this short video to see what else is new: Lets Break It Down: As mentioned above, the new dashboard features a thumbnail-based map listing. When you hover over a map thumbnail, more options become visible: At the bottom, youll see the option to share the map by inviting people via email. Click on it to open the invite dialog, where you can type a customized message and decide whether invitees should be able to edit the map or only view it.   You can select multiple maps by adding a checkmark in the top-left corner of their respective thumbnails. This is a great way to duplicate, move or delete multiple maps at once. You can open the  map menu by clicking on the ellipsis in the top-right corner of the map’s thumbnail. There, you’ll again find more options: MeisterTip: Right-click anywhere on the background of the map listing to quickly create a new map or folder at that location, or to quickly select all maps and folders: Navigation bar On the left side of your beautiful new map listing, you’ll find a practical navigation bar, which shows the new folder tree structure, filters for your maps, as well as a quick access to the map template library. Folder tree structure Thanks to the new folder tree structure, organizing and finding your maps is now much easier and faster. While folders are visible in the map listing itself, you’ll also see the whole structure outlined in the navigation bar on the left. Simply drag and drop any map thumbnail onto a folder in the navigation bar to move the map there. Filters for your maps Below the folder tree, you’ll find four filter options for your maps: Recents (recently created or edited maps), Favorites (maps marked as favorite), Public (maps you’ve made public) and Trash (maps you’ve moved to the trash). Speaking of favorites: You can drag and drop maps onto ‘Favorites’ in the navigation bar to add them to your favorites. (Plus: Your favorites will soon be synced with your favorites in the iOS app stay tuned!) Removing maps from your favorites is just as easy. To do this, hover over a map thumbnail in the Favorites section until the ellipsis appears in its corner. Click on it to open the map menu and select ‘Remove from favorites’. Mind map templates The new navigation bar also offers access to our map template library. Click on the little triangle on the left side of the word ‘Templates’ to display a list of all template categories, then click on the category you are most interested in. Thanks to the big thumbnails, browsing and selecting templates is now much easier than before! Import maps via drag drop Last but not least, you can now import mind maps quickly by simply dropping them onto the dashboard. You can drop and import multiple maps at the same time. My Account But the dashboard isn’t the only thing that’s received a big update: We’ve completely redesigned the ‘My Account’ area to help you manage your account, license, security and notification settings with ease. If you’re using MeisterTask in addition to MindMeister, you can now access and manage all your MeisterTask settings here as well. We hope you enjoy the new MindMeister experience and drop us a line in the comments to let us know how you get on!

Thursday, May 21, 2020

Swot Analysis Of Elr Media Group - 1655 Words

SWOT Analysis of ELR Media Group Company Profile Della Olsher Levine and Erica Levine Ryan founded ELR Media Group in 2001. The company specializes in publicity and brand development with focus on fashion apparel, accessories, lifestyle, beauty, retail, and also, event production. ELR Media Group provides customers with all of the services offered by an in-house creative marketing department. Such services include editorial, online, magazines and celebrity placement, art direction, collateral materials, web sites development, advertising, sponsorships, trend direction, merchandising, product development and creative marketing. ELR is following the latest trends, while building successful brands, as well as creating and maintaining strong relationships with clients and the media. (ELR Media Group). Executive Summary Throughout my life, I have been involved in variety of jobs that gave and improved my professional skills. In this paper I want to discuss my recent internship. Interning at ELR Media Group allowed me to gain a deeper insight in the marketing industry and the business process in which ELR conducts. By applying the SWOT analysis, I made a closer look on different attributes, which ELR excels in, as well as the attributes that delay the company in achieving their objectives. â€Å"SWOT analysis is a historically popular technique through which managers can create a quick overview of a company’s strategic situation† (Pearce, II Robinson, 2011, p. 140). In my essay IShow MoreRelatedImc Plan - Tesla Motors6541 Words   |  27 PagesMCS 3620: Marketing Communications IMC Plan Report Group 7 November 27th, 2014 Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 3 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Page 3 i. Market Analysis ii. Market Environment iii. Consumer Analysis iv. Competitor Analysis TOWS Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 5 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 7 Marketing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Page 8 i

Wednesday, May 6, 2020

Essay about The Counterculture - 899 Words

The Impact of the Hippie Counterculture of the 1960s The â€Å"hippies† of the 1960s had many effects on the American society. The visual appearance and lifestyle of the hippies were in sharp contrast to the conservative nature of the older generation, which defined them as a counterculture. The hippie lifestyle was based on free love, rock music, shared property, and drug experimentation. They introduced a new perspective on drugs, freedom of expression, appearance, music, attitudes toward work, and held a much more liberal political view than mainstream society. One of the main effects that the hippies made is the appearance of the American society. The hippies wore bell bottom jeans and bright colored shirts usually tie-dyed.†¦show more content†¦These concert goers enjoyed no rules, drug use, sex, and loud rock music. Some of the best known artists from this concert were; Creedence Clearwater Revival, The Who, The Grateful Dead, The Rolling Stones, Sly the Family Stone, and Jefferson Airplane. Another one of the main parts of the hippie counterculture lifestyle was drug use. LSD and marijuana were the drugs most frequently used by the hippies in the 1960s. These drugs drew thousands to the hippie lifestyle and to their beliefs. Drugs were used to escape the traditional values of American society, and to see deeper into ones self. Timothy Leary, a psychologist at Harvard, is known for his experimentations with LSD and other hallucinogenic drugs. Leary would encourage his students and fellow faculty members to go on these psychedelic trips while he recorded their responses to the drugs. In 1966 LSD was made illegal in California then later in 1967 the Federal Government banned it in the United States. Even thought the drug was illegal it didn’t stop the hippies from using it. Many of these drug users died of overdosing, two of the most well known were musical artists Jimi Hendrix and Janis Joplin. The counterculture rejected American values and lifestyles such as materialism and work. Many stopped working their jobs and joined communes where they shared property and attempted to share the work. Some who joined these communes were only â€Å"weekendShow MoreRelatedPositive and Negative Impacts of the Sixties Counterculture1532 Words   |  7 Pageslifestyles and radical beleifs were the shocking blow that American culture-- segregation, McCarthyism, unjust wars, censorship--needed to prove that some Americans still had the common sense to care for one another. The young people of the sixties counterculture movement were successful at awakening awareness on many causes that are being fought in modern American discourse. If not for the Revolution that the hippies began, political or social reform and the Peoples voice would be decades behind. WhileRead MoreThe Hippie Counterculture Movement1751 Words   |  8 PagesHippie Counterculture Flower child, a name that forms in the mind an image of an innocent child, denoted the youth of the mid-1960s. These youth, otherwise called the hippies, relied not so much on innocence, but instead sought freedom to distinguish the conformity the past generations held. Before these youth, the Beats or Beatniks from the Beat Generation spread throughout the Western Worlds around the 1950s. The Beats’ philosophy paralleled that of the hippies, however, their focus centeredRead MoreCounterculture Movement Essay1438 Words   |  6 PagesJohn Lennon of the famous rock band, The Beatles, once said, â€Å"If everyone demanded peace instead of another television set, then there’d be peace†. This quote essentially defines the 1960s and the counterculture movement in America. After WWII people had much more free time than they did during the war, and many people decided that they wanted to settle down and start a family. This caused a large boom in child birth. The child ren born during this boom are known as â€Å"baby-boomers†. â€Å"Due to the babyRead MoreBob Dylans The Sixties Counterculture1622 Words   |  7 PagesTo understand the sixties counterculture, we must understand the important role of Bob Dylan. His lyrics fueled the rebellious youth in America. Songs such as â€Å"Blowin’ in the Wind† and â€Å"The Times are A-Changin† made him favorable to anti-war demonstrators and supporters of the Civil Rights movement. He was commonly hailed as the spokesman for his generation. Dylan used lyrics to allow the youth to find their own form of counter-culture. The youth generation began to see the effects racism, war, etcRead MoreThe Counterculture Of The Hippie Movement1768 Words   |  8 PagesAmerica, started challenging the modern society they were living in. The term â€Å"counterculture† started to appear in form of movements, mainly initiated by young people who rejected the mainstream society rules. I n the following report I will be focusing on the hippie movement that started in 1960s and how the. Woodstock Music and Art Festival of 1969 became the most important music festival of the 1960s counterculture and thus a symbol of the hippie movement. Identity, body and fashion are some ofRead MoreThe Conquest Of Cool : Common Perception Of The Counterculture1041 Words   |  5 PagesCool examines the common perception of the Sixties counterculture. It questions the idea that the revolution and rebellion of the subculture of the 1960s in America against the consumer driven culture of the 1950s were actually a consumer driven rebellion in and of itself. The book s primary message is to describe how Advertisers and other big business in corporate America such as soda pop bottlers and clothing companies welcomed the counterculture and perhaps were responsible for creating it. ConsumerRead MoreRelfection of the American Environmental Movement Counterculture765 Words   |  3 PagesAme rican Counterculture Reflection The modern Environment Movement began with the passing of the Wilderness Act of 1964. The act established a National Wilderness System and created 9 millions acres. The main influence and writer of the act Howard Zahniser, who felt that we needed wilderness as it takes us away from technology that gives us perspective of mastering the environment rather than being a part of it (Nash, 2001). With the passing of the act Americans questioned both preservation andRead MoreA Brief Analysis Of the Counterculture Movement of the 1960s2857 Words   |  12 Pagessense, the counterculture refers to the culture, especially of young people, with values or lifestyles in opposition to those of the established culture in the dictionary. Until its appearance in 1969 in Theodore Roszaks influential book, The Making of a Counter Culture, counterculture, written as one word or two, has become the standard term to describe the cultural revolt of the young. Although distinct countercultural undercurren ts exist in all societies, here the term counterculture refers toRead More The History Of Lsd And Its Effects On The American Counterculture1458 Words   |  6 Pagestraveled around the US, going to concerts and speaking about the spiritual benefits of LSD. Through is philosophical speeches and active participation in LSD experimentation; Dr. Timothy Leary helped lead the American counterculture movement of the mid sixties. The counterculture movement was born at almost the exact same time as LSD was hitting the black-market. For the first time in history, average Americans could trip on LSD for as cheap as one dollar per hit. The LSD of the black-market wasRead MoreEasy Rider and the Phenomenon of the 1960s Counterculture Teenpic3130 Words   |  13 Pagesphenomenon in cinema known as the counterculture youth-pic. This trend in production started in the late 1960s as a result of the economic and cultural influences on the film industry of that time. The following essay looks at how those influences helped to shape a new genre in the film industry, sighting Easy Rider as a main example, and suggests some possible reasons for the relatively short popularity of the genre. The standard story of the counterculture begins with an account of the social

Australian Export Opportunities to South Korea Free Essays

Australian Export Opportunities to South Korea Hasting Helical Francesca Carolina Moorage Ash Jane Decorum Cindy Guan Sophia Alai Introduction Where once, the South Korean society solely relied on the produce of their country as a source of goods, they are slowly turning towards imports from other nations, such as Australia for their goods and services. Australia is renowned for their agricultural excellence, and hence has become a major exporter of foods to South Korea. In this essay, discussions about how South Korean culture may influence the nature and the sessions made in regards to food consumption. We will write a custom essay sample on Australian Export Opportunities to South Korea or any similar topic only for you Order Now Additionally, the theories of family and social influence of Australia and South Korea will be applied, with an aim to reveal possible opportunities for the South Korean food industry to further improve its standings in South Korea. Family Family is one of the most important aspects in life for South Koreans. The Korean community is well-known for their large and tight knit families, with an average of 2. 97 persons per household, in comparison to an Organization for Economic Co- operation and Development (COED) average of 2. 63 in 2009 (COED, 2010). This is nearly due to the high level of multinationals families in Korea. Many Koreans regard the well-being of the family, as a whole, more important than that of individual members (ANTA, 2013). Food is also a predominant feature in the Korean culture; they often gather around for extravagant feasts with family and friends, especially on occasions such as New Years and Christmas. Therefore providing food to the family of the best quality is a high priority need. Traditionally, men of the South Korean society are the breadwinners of the family, while women tend to stay at home and take care of family matters. The female employment rate in Korea, at 52. %, in 2009 was below the COED average of 59. 6% (COED, 2010), therefore reflecting the homemaker role that women play in the family. In the eyes of the developed countries club (COED), South Korea is considered a arbitration, and despite the public policies that still uphold the patriarchal family system, the sex ratio (number of boys per 100 girls) has been remarkably decreasing in the last two decades. It seems that the drop in son preference was triggered by normative changes in the society, in comparison to individuals whose socioeconomic resistances had changed (Chunk Guppy, 2007). Therefore, a potential target market for women arises. At this rate, there is a strong possibility that more women in the South Korean society. Gender takes the centre stage of numerous brand narratives. Researchers conducted in Australia and New Zealand show that the female partner/wife is generally involved in the decision making process (Coffman et al, 2010). Keeping young singles/ married couples in perspective, marketers who used to target men are now targeting women through meaner of educating them about the importance of eating healthy, ND family well-being. For example, introduction of diet Pepsi or diet coke, was made to attract men towards diet soda, so that they could monitor their calorie intake. But this claimed to be unsuccessful. To the contrary, when women were targeted towards consuming lower calorie drinks like Dry. Pepper Ten, Pepsi Max, Coke Zero, etc. , it was observed that women were the major consumers, and they religiously rejected the notion that â€Å"diet cola [was] for men† and that â€Å"it’s not for women. (Avery, 2012) Social Influence Social influence marketing is composed of a combination of the use of social media ND the day-to-day interactions consumers go through which may impact purchase decisions made by buyers (Murray, 1991). Social media plays a large role in influencing consumers, as content created by everyday people is readily available online through blobs, forums, websites, social networks and flogs. Egg Product reviews on Youth. Consumers can also be influenced by their everyday exper iences and interactions with different people through word-of-mouth communication, viral marketing and buzz agents. Word-of-mouth communication is the result of consumers sharing information and personal experiences of products purchased tit friends, family, colleagues etc. This is one of the more effective ways of marketing as potential buyers are more likely to trust a close acquaintance over an advertisement (Longer, Henning ; Weidman, 2013). Word-of-mouth communication has dramatically increased over time in Australia with the use of social networking sites such as Faceable and Twitter. However, Faceable is not the social media site that is most popular among South Koreans as it has only 3. 6 million users. The most popular social networking site in South Korea is Keyword, which has 19 million unique visitors every month and generates 1. Billion views. Viral marketing is a combination of word-of-mouth communication and social media. This form of marketing is referred to as Moral† because once released, the information spreads like a virus to a large audience in a relatively small time frame. It provides an advantage for mass communication through social networks. As homogeneity is the main focus in South Korean culture this would largely affect the social influence on consumers and potential buyers, as the need for homogeneity would encourage and friends. The general population’s need for homogeneity paired with the powerful LOL of social networking will therefore result in viral marketing being a very effective meaner of socially influencing consumers in South Korea (Lee Trim, 2008). However this method would probably not be as successful in Australia due to the general culture being one that favors individualism and uniqueness as opposed to the idea of homogeneity, which is more widely accepted in South Korea. Buzz agents are consumers recruited by companies to aid in promoting their products. These agents endorse various products by encouraging other consumers to purchase certain products while out on shopping trips, by suggesting which products shop winner should carry that they do not already stock, and by taking certain products to large gatherings in order to promote them to a large audience (Coffman et al, 2010). This would be more effective in South Korea than Australia as the Korean culture embraces family and attachment, and South Koreans often host large gatherings for family and friends which can act as a platform for word-of-mouth communication as well as marketing via buzz agents. Export Opportunities Up to 70% of South Koreans food requirement relies purely on imported goods (Food Business, 2011). Due to a large focus on the wellbeing of Korean consumers, the organic food industry has seen a huge growth in South Korea (Mackinac, 2006). Consumers are interested in purchasing organic Australian products as they are perceived to be of high quality and safe for consumption, however should be reasonably priced in order to keep interest in Korean consumers. Haiku Australia successfully landed their biggest export deals to date for Australian-made organic retail goods to Korea, exporting a three hundred thousand dollar shipment of organic Someone noodles (Free, 2009). Recent changes in the food sector has seen a rise in the mount of consumer groups who take into consideration the image and quality of organic food when they are purchasing or planning meals (Food Business, 2011). The gradual development of the Bilateral Free Trade Agreement alongside a large and yet growing demand for organic products is seeing that Australia has more opportunities to export food to the South Korean region, where government regulations are great barriers for Australian exporters (Mackinac, 2006). Produced from high-quality wheat, Haiku Noodles Australia is an extremely successful exporter of noodles. Currently, they export a great amount of their goods o Korea with a statement from Sarah Woodward stating that the organization ‘received accolades for securing Australia’s largest export order for organic retail products (organic Someone noodles) to Korea’ (Wallboard 2009: 24). Success came upon the company as they assured their Korean consumers that their noodles were produced Without the use of chemical pesticides, herbicides or insecticides, food additives or genetically modified ingredients, creating a perception in the consumer’s mind of clean and safe food (Holstein 2012). Companies seeking the food industry in South Korea have great opportunities stressed, especially when taking a close look as dietary demands (Archives of Surgery: 2004). This trend has seen opportunity arise in meat, dairy and processed product food sectors (Holstein 2012). Additionally, as South Korea has such a low self- sufficiency rate in regards to food production, of only 26%, it is fair to assume that a country with such self-sufficiency rates rely on other countries with a high self- sufficiency rate to supply to provide products for their country (Holstein 2012). Although are attractive opportunities that are in this market, there are also barriers hat make it challenging to penetrate the market in South Korea. Such barriers include strict regulation that South Korea has concerning organic certification (Mackinac 2006), although this is seeking to be maintained with the Gaillardia Government’s efforts of negotiation with an aim to equalize the prospect of Australian companies exporting to Korea in order to be at the same standard and reputation as its greatest competitors, the United State and Europe by developing the Korea- Australia Free Trade Agreement in 2011 (Department of Foreign Affairs and Trade 2011). Networks with Korea will consequently be developed, maintained and threatened (201 1), including the reanalysis of correct regulations concerning export tariffs (ITS Global et al. 2008) South Korean life revolves mainly around family, being an important aspect of one’s life. It is a cultural aspect of a Korean family to have the father to be perceived as the breadwinner for the family. It is essential that Australian companies wishing to export deliver products that are not only of high quality, but satisfy the family as a whole rather than Just the individual consumer. Marketers also need to keep in mind the collectivist culture of South Korean families and consider it as a social unit. (Choc amp; Yon, 2001). A company can create the perception off family meal’ whilst looking at marketing strategies and campaigns. Social influence plays a significant role on the purchase decision made by consumers. In order for an Australian company to apply this theory into their exporting endeavourers could apply in their marketing technique by changing the image of their product. As the perception of organic food changes and becomes more desirable, people tend to agree with the opinions and desire of people around them. Creating a likeable brand allows for consumers loyal to your brand influence potential consumers around them. Conclusion Being a collectivist and family-oriented society, there is huge potential in the South Korean food industry for Australian exporters. South Koreans are increasingly becoming aware of the benefits of healthy eating, and providing that to their families and friends. How to cite Australian Export Opportunities to South Korea, Papers

Sunday, April 26, 2020

Satire in A Modest Proposal free essay sample

Jonathan Swift was born in Ireland in the 18th century during an era that has come to be known as the Golden Age of Satire. As a writer, he was profoundly influenced by the political climate of his times, especially the plight of the Irish poor, which spurred him to write the satirical, social commentary â€Å"A Modest Proposal. † The satirical essay addresses the issue of inequality and poverty experienced by the Irish through an outlandish solution that is â€Å"beneficial† to everyone. Verbal is present throughout the essay and even in the title. The proposal is far from modest and is rather shocking which Swift does to grab the attention of the reader. He satirically recommends commoditizing Irish babies to improve the economic outlook by selling poor Irish babies to the rich as a delicious food item. Swift’s proposal in his essay is a technique used to highlight a real issue and bring awareness to it by ridiculing the public (reader) through satire. We will write a custom essay sample on Satire in A Modest Proposal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The definition of satire is the use of humor, irony, exaggeration, and ridicule to expose and criticize people’s vices. In â€Å"A Modest Proposal,† Swift does exactly that through clever social commentary on the issue of poverty among the poor in Ireland through the various forms of satire. Swift differentiates the social classes in his writing through imagery, detailing the differences between the rich and the poor. He states, â€Å"Prodigious number of children in the arms, or on the backs, or at the heels of their mothers†¦is in the present deplorable state of the kingdom, a very great additional grievance† (Par 2). Through this quote Swift emphasizes that the multitude of Irish children is a terrible problem aggravating an already â€Å"deplorable state of the kingdom. † After Swift briefly describes the terrible economic and social situation in the Ireland, he then turns to his consideration and development of his â€Å"modest† proposal. Although the reader still takes him seriously at this point in the essay, it becomes clear he is using verbal irony as soon as he actually gives his proposal. He writes, â€Å"†¦having turned my thoughts for many years, upon this important subject, and maturely weighed the several schemes of our projectors, I have always found them grossly mistaken in their computation† (Par 4). Swift is clever in mixing and using irony along with biting criticism. Swift is ironic in stating he has spent â€Å"many years† thinking through solutions proposed by others because he likely has not, but he does so to mock the other solutions. In a twist of verbal irony, Swift hints at how the â€Å"problem† of overpopulation of Irish babies is actually part of the â€Å"solution† itself when he talks of the babies, â€Å"†¦they shall, on the contrary, contribute to the feeding, and party to the cloathing of many thousands† (Par 4). Swift still has not offered his exact proposal, but immediately after he does, it becomes clear why the above quote is ironic and a form of satire. The overpopulation of Irish babies is the â€Å"solution† when in fact, the proposal is so unreal, shocking and disgusting that we know the â€Å"solution† is clearly satirical. Swift is also very keen on economics and provides various calculations as to the number of Irish babies born as well as the cost to society associated (Par 6). He also adds false credibility, another example of verbal irony, by mentioning various people who have supported his buildup of argument such as â€Å"merchants† and a â€Å"very knowing American† (Par 7 and 8). Little by little suspense is built up as the reader is interested in his Swift’s proposal which is self-touted and supported by all these fictitious individuals. Finally, Swift proclaims, â€Å"†¦a young healthy child well nursed, is at a year old, a most delicious nourishing and wholesome food, whether stewed, roasted, baked, or boiled; and I make no doubt that it will equally serve in a fricasie, or a ragoust† (Par 9). Swift proposes an outlandish and bizarre solution of eating one-year old Irish babies which is clearly not a â€Å"modest† proposal, but he adds further irony to it by sprinkling in humor. He says the babies might also taste good in a â€Å"fricasie† or â€Å"ragoust,† making his proposal seem absolutely commonplace and logical, that the he just progresses to other suggestions of â€Å"food† preparation. In this manner, Swift regularly uses verbal irony through humor or ridicule for this satirical essay. Continuing his satirical essay, Swift adds more detail about the merits of his proposal. He writes, â€Å"Infant’s flesh will be in season throughout the year, but more plentiful in March, and a little before and after†¦ there are more children born in Roman Catholick countries about nine months after Lent†¦ the number of Popish infants, is at least three to one in this kingdom, and therefore it will have one other collateral advantage, by lessening the number of Papists among us† (Par 13). The Protestants of Britain stood in contrast of faith to the Catholics of Ireland in both political rule and population. Swift is using this fact to ironically criticize the British reader. He does not outright call out the British reader for being preferential against Catholics, but he empathizes to their religious partiality by casually saying that it will lessen the number of â€Å"Papists. † Later on, Swift itemizes the â€Å"benefits† of his proposal. Each benefit is a clear use of verbal irony, meaning that within his â€Å"logical† framework and argument, they seem to make sense, but in fact, they are outright cruel or insulting. For example, he writes, â€Å"Secondly, The poorer tenants will have something valuable of their own†¦ Thirdly, the maintenance of an hundred thousand children, from two years old, and upwards, cannot be computed at less than ten shillings a piece per annum, the nation’s stock will be thereby encreased fifty thousand pounds per annum†¦Ã¢â‚¬  (Par 22 and 23). He continues in this way, ironically building a â€Å"logical† argument for his proposal, mentioning â€Å"This food would likewise bring great custom to taverns,† (Par 25). He finishes his disturbing list, by once again sounding â€Å"modest,† casual and non-controversial, even though his proposal is anything but those, â€Å"After all, I not so violently bent upon my own opinion, as to reject any offer, proposed by wise men, which shall be found equally innocent, cheap, easy, and effectual† (Par 32). The way Swift addresses the issue and the solution of eating children can be quite shocking, but it is an effective way of providing real solutions while criticizing and ridiculing other writers and the public of his time. Through verbal irony in the form of humor and sarcasm, Swift builds a satirical essay which ridicules the British while building a logical argument for his â€Å"modest† proposal. Through this building of the logical argument, Swift is actually highlighting real issues such as overpopulation, abortion, lack of education, theft and lack of food. In a final paragraph, Swift proposes real solutions all the way at the end of his essay. By having a whole satirical essay to merely draw attention to the issues and then with one paragraph, mention all the solutions, Swift cleverly and concisely delivers his point. He proposes, â€Å"†¦taxing our absentees†¦ using neither cloaths, nor household furniture, except what is of our own growth and manufacture†¦ curing the expensiveness of pride, vanity, idleness, and gaming in our women†¦ quitting our animosities and factions† (Par 29). The actual issues are addressed in a serious undertone beneath the outlandish proposals and considerations of eating Irish babies in this funny yet serious, satirical essay by Swift.

Thursday, March 19, 2020

Free Essays on Women In Combat

Women In Combat â€Å"From Kelly Flinn to G.I. Jane, controversy has raged in recent months over whether women are fit for military service† (Brown 326). In the articles â€Å"Women Unfit for Combat? Au Contraire!† and â€Å"Women are not a Warrior Class,† both authors convey their thoughts on women in combat. Both authors give many reasons why or why not women should be allowed to fight in combat. Timothy Brown, the author of â€Å"Women Unfit for Combat? Au Contraire!† gives many more strong examples to argue his case than the author of â€Å"Women are not a Warrior Class† and, consequently, has a more persuasive essay. In an effort to discourage women from considering combat rolls in the military, Paul Hackett, one of the authors of â€Å"Women are not a Warrior Class,† made this bold statement in his argument, â€Å"Can women master the skills and strategies of combat as well as men? Of course! There are many things that women have maste red that men wouldn’t give a second thought. Can women mentally endure the rigors of combat as well as men? Yes, there are women that entertain the thought of shooting and dodging for their life. Can women meet the physical rigors of combat at the level required by the U.S. forces and in particular the U.S. Marine Corps? Absolutely! I’ve seen some beefy women take some of the guys on. And surprisenly, I’ve seen a few short, skinny women kick a guy Is it fair to assume that women are incapable of having the stability to fight in combat? Brown uses the women commandos of Nicaragua who fought for their country to argue his point that if given the opportunity and encouragement, American women could effectively perform well in combat. Since the beginning of time, women have been viewed as the weaker sex. Through the years, the stature of women in society has grown, leading a way for women to become not the male’s possession but his equal. This is not true all the time, especially when dealing with women in... Free Essays on Women In Combat Free Essays on Women In Combat Women In Combat â€Å"From Kelly Flinn to G.I. Jane, controversy has raged in recent months over whether women are fit for military service† (Brown 326). In the articles â€Å"Women Unfit for Combat? Au Contraire!† and â€Å"Women are not a Warrior Class,† both authors convey their thoughts on women in combat. Both authors give many reasons why or why not women should be allowed to fight in combat. Timothy Brown, the author of â€Å"Women Unfit for Combat? Au Contraire!† gives many more strong examples to argue his case than the author of â€Å"Women are not a Warrior Class† and, consequently, has a more persuasive essay. In an effort to discourage women from considering combat rolls in the military, Paul Hackett, one of the authors of â€Å"Women are not a Warrior Class,† made this bold statement in his argument, â€Å"Can women master the skills and strategies of combat as well as men? Of course! There are many things that women have maste red that men wouldn’t give a second thought. Can women mentally endure the rigors of combat as well as men? Yes, there are women that entertain the thought of shooting and dodging for their life. Can women meet the physical rigors of combat at the level required by the U.S. forces and in particular the U.S. Marine Corps? Absolutely! I’ve seen some beefy women take some of the guys on. And surprisenly, I’ve seen a few short, skinny women kick a guy Is it fair to assume that women are incapable of having the stability to fight in combat? Brown uses the women commandos of Nicaragua who fought for their country to argue his point that if given the opportunity and encouragement, American women could effectively perform well in combat. Since the beginning of time, women have been viewed as the weaker sex. Through the years, the stature of women in society has grown, leading a way for women to become not the male’s possession but his equal. This is not true all the time, especially when dealing with women in...

Monday, March 2, 2020

How to Deal with Bad Lab Partners

How to Deal with Bad Lab Partners Have you ever taken a lab class and had lab partners that didnt do their share of the work, broke equipment, or wouldnt work together with you? This situation can be really hard, but there are steps you can take to make things better. Talk to Your Lab Partners This may be harder than it sounds, if your problem is that you and your lab partners dont speak the same language (which is relatively common in science and engineering), but you can improve your working relationship with your lab partners if you can explain to them whats bothering you. Also, you need to explain what you would like them to do that you feel would make things better. Be prepared to compromise, since your lab partner may want you to make some changes, too. Keep in mind, you and your partner may come from very different cultures, even if youre from the same country. Avoid sarcasm or being too nice because theres a good chance you wont get your message across. If language is a problem, seek an interpreter or draw pictures, if necessary. If One or Both of You Dont Want to Be There The work still has to get done. If you know your partner wont do it, yet your grade or your career is on the line, you need to accept that youre going to do all of the work. Now, you can still make sure it is evident your partner was slacking. On the other hand, if you both resent doing the work, its reasonable to work out an arrangement. You might find you work better together once you acknowledge you hate the task. Willing But Unable If you have a lab partner who is willing to help, yet incompetent or klutzy, try to find harmless tasks that allow the partner to participate without damaging your data or your health. Ask for input, let the partner record data and try to avoid stepping on toes. If the clueless partner is a permanent fixture in your environment, its in your best interest to train them. Start with simple tasks, clearly explaining the steps, reasons for specific actions, and desired results. Be friendly and helpful, not condescending. If you are successful in your task, youll gain a valuable ally in the lab and possibly even a friend. Theres Bad Blood Between You Maybe you and your lab partner had an argument or theres past history. Perhaps you simply dont like each other. Unfortunately, its not always possible to escape from such a situation. You can ask your supervisor to reassign one or both of you, but youll run the risk of getting a reputation of being hard to work with. If you decide to ask for a change, its probably better to cite a different reason for the request. If you absolutely must work together, try setting boundaries that limit how much you actually have to interact. Make your expectations clear so both of you can do the work and retreat. Take it to the Next Level Its better to try to work out problems with your lab partners than to seek intervention from a teacher or supervisor. However, you might need help or advice from someone higher up. This might be the case when you realize you cant meet a deadline or complete an assignment without more time or changing the work dynamic. If you decide to talk to someone about your problems, present the situation calmly and without bias. You have a problem; you need help finding a solution. This may be difficult, but its a valuable skill to master. Practice Makes Perfect Having trouble with lab partners comes with the territory. The social skills you can master dealing with lab partners will help you, whether youre only taking one lab class or are making a career out of lab work. No matter what you do, youll have to learn to work well with others, including people who are incompetent, lazy or just dont want to work with you. If you are making a career of science, you need to recognize and accept youll be a member of a team.

Saturday, February 15, 2020

Literary works comment on society Essay Example | Topics and Well Written Essays - 250 words

Literary works comment on society - Essay Example These all show her vacillation between tradition and modernization, comfort and progress, and that Tess is unable to decide which is right for her. The new order seems to ignore emotion, but the idea of condemning the baby Sorrow to eternity in purgatory for the sake of her anti-Christian beliefs makes â€Å"her nightgown damp with perspiration† (Chapter XIV). Tess becomes the unsure frontrunner of the new, twentieth-century combination of Christian doubt and personal spirituality. Tess is personified as a â€Å"daughter of Nature† (Chapter XVIII), with religion as a function of civilization, and as such she cannot quite choose which authority to be persuaded by: tradition deems that she should follow Christian law closely, although certain allowances are made in her hometown. For example, near the start of the novel, Tess participates in Cerealia, a festival for the Goddess of the Harvest (Chapter II).

Sunday, February 2, 2020

Car Commercials Essay Example | Topics and Well Written Essays - 1000 words

Car Commercials - Essay Example Mercedes-Benz is a high-class automobile company which products are always made for luxury, dependability, and reliability (Biebrach 3). Mercedes-Benz, for instance, is currently the most advertised model of cars in the continent with the best and largest customer test fleet. The main objective of the company is to reduce fuel consumption and to minimize emissions, as well as eliminating them in the process (Ferreira para.3). The whole point behind creating extravagant, informative, and creative commercials is to get people to buy, use, or sell the product. In his statement, Dr Martin Zimmermann, President and CEO of Mercedes-Benz South Africa, said that Mercedes-Benz customers want comfortable, safe, and very powerful vehicles that are efficient and environmentally compatible. Of course, there is the bragging aspect where people air all of their achievements in the hopes of allowing customers to realize just how fantastic their company is. He added that the main challenge is to make motor vehicles more efficient and clean without interfering with safety or comfort (Ferreira, para.7). This emphasis is included in commercials in order to lure customers. It is obvious that high-class cars or vehicles are very expensive to be afforded by poor people and, of course, cheaper for the rich citizens. This is the reason why Mercedes-Benz decided to invent a new model â€Å"A-Class† that will be affordable by all the people in various social strata (Biebrach, 3). Its is believed that the first campaign for Mercedes-Benz advertisement happened in 20th May 1996, however, their first class car â€Å"A-Class† was officially launched on October, 18th 1997. The strategy of the campaign had four phases: â€Å"Big Bang,† New Perspectives,† New choices† and â€Å"New Experiences† (Biebrach, 3). The key goal and objective of the campaign was to sell 80,000 cars in a year and make

Saturday, January 25, 2020

Charlotte Brontes Jane Eyre: A reconsideration :: Character Analysis, Miss Temple

In Lowood, a great part of Jane's character will be based on the concepts of (in)visibility as well as on the power of the gaze. Talking about Miss Temple, Jane Eyre says that Miss Temple's "language" has: "something which chastened the pleasure of those who looked on her" (Ch. , p.69). Unlike most of Jane's visibilities, Miss Temple 's is a positive visibility that pleases the beholder's eyes. One may say this is because Jane loves this teacher and she is, more likely blinded by her love and admiration for Miss Temple. However, there is a sense of pleasantness associated with the character of Miss Temple. Such claims might be truer in the case of Jane who once goes on to say: "The refreshing meals, the brilliant fire. . . . they glowed in the bright tint of her cheek. (p. 70) After the departure of Miss Temple Jane who now "lost" her "stead" mother and till this moment has never left Lowood is "dawned" by what she calls "another discovery" (p 81): I had undergone a transforming process; that my mind had put off all it had borrowed of Miss Temple †¦. My world had for some years been in Lowood, my experience had been of its rules and systems; now I remember that the real world is wide†¦ (81) The invisibility of Miss Temple has posed an opportunity for Jane's mind eye to transgress the visible (Lowood with all what it meant to Jane) to the invisible (or what she calls the "real world") which, at this very moment, at least, invisible to her as it lies beyond the walls of this institution. It is this unthought-of-invisible that fashions Jane's character in the coming chapters of the novel. It also determines her power of the gaze: That is the way she looks at and feels about the world around her. Jane's new romantic self becomes a corollary of her interest in exploring the invisible that lies beyond the boundaries of Lowood. The new transformed self is also reflected in Jane's forgiveness of her aunt Sarah Reed when she visits her at a latter time. I saw her in a black gown †¦. From the town (85) I looked I saw a woman attired like a well-dressed servant (86) After miss Temple's departure from Lowood, Jane starts thinking ambitiously of knowing what lies beyond the boundaries of Lowood school:

Thursday, January 16, 2020

Boeing’s Strategy

The Capital Assets Price Model (CAPM), is a model for pricing an individual security or a portfolio. Its basic function is to describe the relationship between risk and expected return, which is often used to estimate a cost of equity (Wikipedia, 2009). It serves as a model for determining the discount rate which is used in calculating net present value. The CAPM says that the expected return of a security or a portfolio equals the rate on a risk-free security plus a risk premium. The formula is: R = Rf + *(E(Rm)-Rf) Rf = Risk free rate of return, usually U. S. treasury bonds ( ) ? = Beta for a company E(Rm) = Expected return of the market (commercial airlines market) E(Rm)-Rf = Sometimes referred to as the risk premium The beta and risk-free rate should be selected as required according to the Boeing 7E7 case study. For the CAPM the risk free rate of return for a given period is taken to be the return on government bonds over the period. The risk free rate of return at the time of this case was 4. 56% (Bruner, p. 239, 2007). At the time of the case, four main estimatesof equity market risk premiums (EMRP) were: 6. 4% = Geometric mean over T-bills 4. 7% = Geometric mean over T-bonds 8. 4% = Arithmetic mean over T-bills . 4% = Arithmetic mean over T-bonds For the purpose of analysis we will use 6. 4% EMRP, thus (E(Rm)-Rf) = 6. 4 %. () The cost of equity is determined by the company’s levered Beta (). This is calculated according to the ‘Hamada equation’: ? l = ? u (1+(1-T)(D/E)) ?l = company’s levered Beta ?u = company’s unlevered beta (It is a beta assuming the firm is completely equity financed, which reflects pure business risk) T = effective marginal tax rate D/E = market-value debt/equity ratios Exhibit 10 provided seven different betas that can be used for the capital assets price model and discount rate calculation. The project of building airplanes is a long-term venture with the life span more than five years. Boeing created a sales and cash flow forecast for the next 30 years, based on Exhibit 8. This is why for the calculation we use the Beta calculated over the longer period of time. Out of the three Betas calculated for the period of time 5 years, (1. 05, 0. 80, 1. 00), we take 0. 80, the figure calculated against the S&P 500 index. It uses the weighted market value, which can actually reflect the importance of company’s securities in the market shares and the boarder market changes (Wikipedia, 2009). 0. 8 = ? u (1+(1-0. 5)*0. 525) Beta Asset = 0. 6 (overall risk of airplane industry) Total beta for Boeing equals to weighted beta from commercial business plus weighted beta for defense business. Beta = (%commercial)* Beta Commercial + (%defense )* Beta Defense. The average unlevered Beta for defense business among Lockheed Martin, Northrop Grumman and Raytheon is 0. 28 = (0. 28+0. 24 +0. 31)/3. () Exhibit 1 shows commercial business generated $28,387 million in revenue and the defense systems segment generated $24,957 in revenue in 2002. Thus the weight of commercial business is 53% and the weight of defense systems business is 47%. In addition, commercial business generated $9,726 million in identifiable assets and the defense systems segment generated $12,753 in identifiable assets in 2002. Thus the weight of commercial business is 43% and the weight of defense systems business is 57%. 0. 6 = 53%*Beta Commercial +47%*0. 28 Beta Commercial = 0. 88 0. 6 = 43%*Beta Commercial +57%*0. 28 Beta Commercial = 1. 02 There are two betas (0. 88, 1. 02) calculated for the risk of this industry, we choose the larger figure 1. 02. This indicates the larger discount rate for the project evaluation thus it could provide the more pessimistic scenario. The larger the discount rate from the CAPM, the more inflation we assume in our projection. Calculation of CAMP: R = 4. 56 +6. 4*1. 02=11. 08% The appropriate required rate of the return for evaluation the 7E7 project is 11. 08%. In EHHIBIT 10, it shows market-value debt/equity ratios, so it assumes that this ratio reflects the Boeing’s capital structure and using only debt and equity as finance the 7E7 commercial aircraft project in this case. There are two formulas to calculate the weight of debt and equity as show below: Debt/Equity=0. 525 (D/E=0. 525) Debt+Equity=1 (D+E=1); D=1-E Using the second formula substituting back into the first equation and the result is 1-E/E=0. 525, so through calculating this equation, it can indicate that E is 0. 656 and D is 1-0. 656=0. 344. The Boeing’s capital structure is that the weight of debt is 34. 4% and the weight of equity is 65. 6%. From this case, it gives a well-known formula how to finance Boeing’s weighted-average cost of capital (WACC), it shows below: WACC= (percent Debt) (Pretax cost of debt capital) (1- Marginal effective corporate tax rate) + (percent Equity) (Cost of equity capital) In previous calculation, it already know the percent Debt is 34. %, percent Equity is 65. 6%, Cost of equity capital is 11. 088% and in this case gives Marginal effective corporate tax rate is 35%. So it only just to calculate cost of Debt. The cost debt is the interest rate or yield that a firm must pay on its bonds. In this case, it uses weighted average yield to maturity to calculate cost of debt. Through the for m of EXHIBIT 11 and using two column debt amount and yield to maturity to finance cost of debt is 5. 286%, however, the appropriate cost of debt is the after-tax cost of debt, so the final cost of debt is 5. 86%*(1-35%)=3. 436%. All of variables is known, so it can calculate WACC=34. 4%*3. 436+65. 6%*11. 088%=8. 46%. The IRR which is consistent with ‘base case’ assumption was 15. 7% in the EXHIBIT 9 of case study. In this case, it shows that IRR (15. 7) is greater than WACC (8. 46%), so the 7E7 commercial aircraft project is quite attractive for Boeing. In the ENHIBIT 9, it indicates that the unit volume for the first 20 years will only be 1500 with 0% price premium above expected minimum price, under this worse circumstance, IRR still have 10. % which is still greater than WACC (8. 46%). Obviously, developing of the 7E7 commercial aircraft project is acceptable. The IRR is expected to be 15. 7%, while WACC is estimated to be 8. 46%, leaving a difference of 7. 24%. This excess will add value to Boeing’s stock and the company will believe that developing of the 7E7 commercial aircraft project is a worthy investment. In the EXHIBIT 9, there is another factor development costs which influence on the IRR of the 7E7 commercial aircraft project. Developmental cost could make or break the IRR of the aircraft. Boeing company could consider how to control the cost of development, if the company cannot control the developmental costs, the result is that the delivery delays and the company will give discounts to consumers, this will lead to IRR goes down. The Boeing use of composite material could change the manufacturing process, the machinery and the labor skills, so Boeing should recognize that the 7E7 project maybe have the potential for product cost and price inaccuracies and Boeing’s managers should concern how to reduce the development costs. Under the worst condition, from the form of EXHIBIT 9, it shows that development costs is $10,000,000,000 with cost of goods sold as a percentage of sales is 84%, that is IRR is 8. 6% still higher than WACC (8. 46%). Therefore, developing the 7E7 commercial aircraft project is an attractive project. From WACC this perspective to consider whether the 7E7 project is economically attractive or not, the WACC calculates an overall return that a corporate exist assets and business in order to increase or maintain the current value of current stock. In this case, it knows that Boeing’s stock price closed at $36. 41 and from the definition of WACC, it can understand that the Boeing must earn at least 8. 46% return from this 7E7 project in order to maintain this stock price. It also indicate that discount rate for this company is 11. 088%, compare with WACC 8. 46%, it means that the company under the safety circumstance to calculate net present value. In the previous calculation, cost of equity is 11. 088% and it can compute NPV is $2546. 74. The NPV is greater than zero, so the 7E7 commercial aircraft project is a profitable investment.

Wednesday, January 8, 2020

A Research On The Field Of Neuroscience - 1424 Words

Statement of Purpose Neuroscience is a fascinating area with a limitless possibility of understanding and uncovering to resolve so many unanswered questions. I have elected to pursue research in the field of neuroscience because I relish the approach of logical thinking to satisfy the curiosity of knowing things about me and the world around me. Although in recent years, a large number of breakthrough research has led open to the advancement in the diagnosis and therapeutic approaches for several neurological disorders and cancer such as glioma, there are a lot more to discover and untangle. Therefore, I decided to pursue my research in understanding such life-threatening neurological diseases. My first taste of actual research in†¦show more content†¦In addition to my Ph. D. dissertation research, parallel, I have also completed two projects during my doctoral training. One of the projects investigated the mechanism of modulation of neural-immune signaling by estrogen in reproductive aging. The study investigated the estrogen-induced effects on neuronal and immune responses in various brain areas and lymph nodes of middle-aged female rats. The data can be exploited to develop therapeutic strategies in cognitive impairment and age-associated neurodegenerative, inflammatory and autoimmune diseases predominantly prevalent in females. In another project, I have investigated the role of sex-based differences in the pathogenicity of rheumatoid arthritis in Indian men and women. Besides these projects, I actively participated in a number of other ongoing projects in my laboratory that helped me to gain co-authorship in two research papers and 17 abstracts in international conferences. I have also presented my work in a number of national and international conferences held by International Society for Noni Sciences, IMMUNOCON and Indian Academy of Neuroscience, which give me an opportunity to share my research as well as to know about the current research. In addition toShow MoreRelatedThe Human Organ That Leaves Developmental Biologists1725 Words   |  7 Pagesschemes makes neuroscience progress unsustainable with regard to ambitious goals of discovering more about the fundamentals of the brain and developing technologically advanced treatments for current financially draining disorders. One of the biggest dreads facing neuroscientists and modern day economists is that the US population is aging. Aging brings forth a tidal wave of neurodegenerative disease and the financial burden of more than $100 billion yearly (â€Å"Society for Neuroscience† 1). ClinicalRead MoreDr. Carter s Letter929 Words   |  4 PagesMarilyn Carter’s outstanding research work as a scientist in the field of neuroscience. Based on her research skills, publication records, and both her proven and ongoing contributions to the field, I am absolutely confident that Dr. Carter will continue to discover new aspects of neurodegenerative diseases and thus facilitate the discovery of new therapeutic methods, ultimately serving the national interests. Before providing further details of Dr. Carter and her research, I would like to introduceRead MoreGraduate Program At The University Of British Columbia1577 Words   |  7 PagesGraduate Program in Neuroscience Run shan (Felar) Yu Program Overview The graduate program in neuroscience offered at the University of British Columbia is a research-intensive program that trains students into knowledgeable neuroscientists. In addition to the rich research experience, this program offers a diverse selection of courses, including and not limited to, neuroanatomy, psychobiology and neuropharmacology. Students applying to this graduate program may choose to complete either a MSc orRead MoreSocial Cognition And Social Psychology1412 Words   |  6 Pagesmore biological sense of this, we find ourselves with social neuroscience. Social neuroscience is a fairly new interdisciplinary field, it is devoted to understanding and explaining how thoughts, emotions, and behaviors of people are influenced by the presence of others. This growing field uses cognitive neuroscientific methods to address the questions normally asked by social psychologists. Once known as social cognition, social neuroscience was popularized and introduced in an article by John CacioppoRead MoreThe Future Of Neuroscience : From Sci Fi1559 Words   |  7 PagesThe future of neuroscience: from sci-fi to reality Billions of football fans around the world were amazed in the summer of 2014, when 29 years old Brazilian Juliano Pinto [1], who was paralyzed from waist down, was able to kick a football to ceremonially open the World Cup. Pinto made the kick while wearing a robotic exoskeleton controlled by his brain. The high-tech demonstration was orchestrated by Duke University neuroscientist Miguel Nicolelis, as part of the Walk Again Project [2], to developRead MoreThe Theory Of The Mind Becomes Of Critical Importance860 Words   |  4 PagesAs neuroscience research progresses, the concept of the mind becomes of critical importance. The mind is usually considered to be a separate, nonmaterial entity compared to the physical neurons within the brain. However, the field of neuroscience is finding many connections between the physical nature of the brain and the supposed non-physical aspect of the human mind. In a sense, neuroscience seeks to understand the functioning of the mind in terms of th e physical neuronal firings of the brain.Read MoreEssay Paper for SPE 557 Latonja Newman Grand Canyon University1430 Words   |  6 Pages Disability Brain Research Essay   Latonja Newman   Grand Canyon University: SPE 557                                               Ã‚  Ã‚     Ã‚   In reflection on  neuroscience and the medical brain research study that explains learning disabilities  I found an online article  that is very interesting,  which explains the concept of  research. Researching students with learning disability has become the fore front of how student development and maintain information. According to  research, the goal of this study  isRead MoreComparing Two Approaches to Cognitive Psychology1423 Words   |  6 Pagesapproaches which can be used within this field, however for the purposes of the essay only two will be compared; cognitive neuroscience and neuropsychology. The aims of cognitive neuroscientists are often similar to those of cognitive psychologists; they are both interested in the brain and cognition, (Medin and Ross, 1996). Nevertheless, it could be argued that there are also some fundamental differences between the two approaches, especially in the research methods employed. This assignment willRead Moreh2Col orado State University/h2 h3College of Natural Sciences - Psychology/h3 Founded as an1000 Words   |  4 Pages Colorado State University has grown into one of the major research universities in the nation. It offers over 150 programs through eight college divisions and prides itself on providing its students with a world-class education. Among the most renowned educational pursuits at CSU are the diverse graduate degree programs available in the field of psychology. Graduate students can choose areas of study that emphasize clinical research, counseling within the workplace or community-based mental healthRead MoreOn Intelligence by Jeff Hawkins1675 Words   |  7 Pagesand worked in computer science, rather than neuroscience, Hawkins has a unique perspective and writes in terms that are accessible to someone from a non-neurological background or standpoint and often analogous to computer architecture, making the subject matter relatable to the interested layman. However, though he offers a plausible structure of the brain that mostly aligns with c urrent thinking, he does not take into account important recent research, omitting neurologically developments that have