Swot Analysis Of Elr Media Group - 1655 Words

SWOT Analysis of ELR Media Group Company Profile Della Olsher Levine and Erica Levine Ryan founded ELR Media Group in 2001. The company specializes in publicity and brand development with focus on fashion apparel, accessories, lifestyle, beauty, retail, and also, event production. ELR Media Group provides customers with all of the services offered by an in-house creative marketing department. Such services include editorial, online, magazines and celebrity placement, art direction, collateral materials, web sites development, advertising, sponsorships, trend direction, merchandising, product development and creative marketing. ELR is following the latest trends, while building successful brands, as well as creating and maintaining strong relationships with clients and the media. (ELR Media Group). Executive Summary Throughout my life, I have been involved in variety of jobs that gave and improved my professional skills. In this paper I want to discuss my recent internship. Interning at ELR Media Group allowed me to gain a deeper insight in the marketing industry and the business process in which ELR conducts. By applying the SWOT analysis, I made a closer look on different attributes, which ELR excels in, as well as the attributes that delay the company in achieving their objectives. â€Å"SWOT analysis is a historically popular technique through which managers can create a quick overview of a company’s strategic situation† (Pearce, II Robinson, 2011, p. 140). In my essay IShow MoreRelatedImc Plan - Tesla Motors6541 Words   |  27 PagesMCS 3620: Marketing Communications IMC Plan Report Group 7 November 27th, 2014 Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 3 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Page 3 i. Market Analysis ii. Market Environment iii. Consumer Analysis iv. Competitor Analysis TOWS Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 5 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 7 Marketing Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Page 8 i

Essay about The Counterculture - 899 Words

The Impact of the Hippie Counterculture of the 1960s The â€Å"hippies† of the 1960s had many effects on the American society. The visual appearance and lifestyle of the hippies were in sharp contrast to the conservative nature of the older generation, which defined them as a counterculture. The hippie lifestyle was based on free love, rock music, shared property, and drug experimentation. They introduced a new perspective on drugs, freedom of expression, appearance, music, attitudes toward work, and held a much more liberal political view than mainstream society. One of the main effects that the hippies made is the appearance of the American society. The hippies wore bell bottom jeans and bright colored shirts usually tie-dyed.†¦show more content†¦These concert goers enjoyed no rules, drug use, sex, and loud rock music. Some of the best known artists from this concert were; Creedence Clearwater Revival, The Who, The Grateful Dead, The Rolling Stones, Sly the Family Stone, and Jefferson Airplane. Another one of the main parts of the hippie counterculture lifestyle was drug use. LSD and marijuana were the drugs most frequently used by the hippies in the 1960s. These drugs drew thousands to the hippie lifestyle and to their beliefs. Drugs were used to escape the traditional values of American society, and to see deeper into ones self. Timothy Leary, a psychologist at Harvard, is known for his experimentations with LSD and other hallucinogenic drugs. Leary would encourage his students and fellow faculty members to go on these psychedelic trips while he recorded their responses to the drugs. In 1966 LSD was made illegal in California then later in 1967 the Federal Government banned it in the United States. Even thought the drug was illegal it didn’t stop the hippies from using it. Many of these drug users died of overdosing, two of the most well known were musical artists Jimi Hendrix and Janis Joplin. The counterculture rejected American values and lifestyles such as materialism and work. Many stopped working their jobs and joined communes where they shared property and attempted to share the work. Some who joined these communes were only â€Å"weekendShow MoreRelatedPositive and Negative Impacts of the Sixties Counterculture1532 Words   |  7 Pageslifestyles and radical beleifs were the shocking blow that American culture-- segregation, McCarthyism, unjust wars, censorship--needed to prove that some Americans still had the common sense to care for one another. The young people of the sixties counterculture movement were successful at awakening awareness on many causes that are being fought in modern American discourse. If not for the Revolution that the hippies began, political or social reform and the Peoples voice would be decades behind. WhileRead MoreThe Hippie Counterculture Movement1751 Words   |  8 PagesHippie Counterculture Flower child, a name that forms in the mind an image of an innocent child, denoted the youth of the mid-1960s. These youth, otherwise called the hippies, relied not so much on innocence, but instead sought freedom to distinguish the conformity the past generations held. Before these youth, the Beats or Beatniks from the Beat Generation spread throughout the Western Worlds around the 1950s. The Beats’ philosophy paralleled that of the hippies, however, their focus centeredRead MoreCounterculture Movement Essay1438 Words   |  6 PagesJohn Lennon of the famous rock band, The Beatles, once said, â€Å"If everyone demanded peace instead of another television set, then there’d be peace†. This quote essentially defines the 1960s and the counterculture movement in America. After WWII people had much more free time than they did during the war, and many people decided that they wanted to settle down and start a family. This caused a large boom in child birth. The child ren born during this boom are known as â€Å"baby-boomers†. â€Å"Due to the babyRead MoreBob Dylans The Sixties Counterculture1622 Words   |  7 PagesTo understand the sixties counterculture, we must understand the important role of Bob Dylan. His lyrics fueled the rebellious youth in America. Songs such as â€Å"Blowin’ in the Wind† and â€Å"The Times are A-Changin† made him favorable to anti-war demonstrators and supporters of the Civil Rights movement. He was commonly hailed as the spokesman for his generation. Dylan used lyrics to allow the youth to find their own form of counter-culture. The youth generation began to see the effects racism, war, etcRead MoreThe Counterculture Of The Hippie Movement1768 Words   |  8 PagesAmerica, started challenging the modern society they were living in. The term â€Å"counterculture† started to appear in form of movements, mainly initiated by young people who rejected the mainstream society rules. I n the following report I will be focusing on the hippie movement that started in 1960s and how the. Woodstock Music and Art Festival of 1969 became the most important music festival of the 1960s counterculture and thus a symbol of the hippie movement. Identity, body and fashion are some ofRead MoreThe Conquest Of Cool : Common Perception Of The Counterculture1041 Words   |  5 PagesCool examines the common perception of the Sixties counterculture. It questions the idea that the revolution and rebellion of the subculture of the 1960s in America against the consumer driven culture of the 1950s were actually a consumer driven rebellion in and of itself. The book s primary message is to describe how Advertisers and other big business in corporate America such as soda pop bottlers and clothing companies welcomed the counterculture and perhaps were responsible for creating it. ConsumerRead MoreRelfection of the American Environmental Movement Counterculture765 Words   |  3 PagesAme rican Counterculture Reflection The modern Environment Movement began with the passing of the Wilderness Act of 1964. The act established a National Wilderness System and created 9 millions acres. The main influence and writer of the act Howard Zahniser, who felt that we needed wilderness as it takes us away from technology that gives us perspective of mastering the environment rather than being a part of it (Nash, 2001). With the passing of the act Americans questioned both preservation andRead MoreA Brief Analysis Of the Counterculture Movement of the 1960s2857 Words   |  12 Pagessense, the counterculture refers to the culture, especially of young people, with values or lifestyles in opposition to those of the established culture in the dictionary. Until its appearance in 1969 in Theodore Roszaks influential book, The Making of a Counter Culture, counterculture, written as one word or two, has become the standard term to describe the cultural revolt of the young. Although distinct countercultural undercurren ts exist in all societies, here the term counterculture refers toRead More The History Of Lsd And Its Effects On The American Counterculture1458 Words   |  6 Pagestraveled around the US, going to concerts and speaking about the spiritual benefits of LSD. Through is philosophical speeches and active participation in LSD experimentation; Dr. Timothy Leary helped lead the American counterculture movement of the mid sixties. The counterculture movement was born at almost the exact same time as LSD was hitting the black-market. For the first time in history, average Americans could trip on LSD for as cheap as one dollar per hit. The LSD of the black-market wasRead MoreEasy Rider and the Phenomenon of the 1960s Counterculture Teenpic3130 Words   |  13 Pagesphenomenon in cinema known as the counterculture youth-pic. This trend in production started in the late 1960s as a result of the economic and cultural influences on the film industry of that time. The following essay looks at how those influences helped to shape a new genre in the film industry, sighting Easy Rider as a main example, and suggests some possible reasons for the relatively short popularity of the genre. The standard story of the counterculture begins with an account of the social

Australian Export Opportunities to South Korea Free Essays

Australian Export Opportunities to South Korea Hasting Helical Francesca Carolina Moorage Ash Jane Decorum Cindy Guan Sophia Alai Introduction Where once, the South Korean society solely relied on the produce of their country as a source of goods, they are slowly turning towards imports from other nations, such as Australia for their goods and services. Australia is renowned for their agricultural excellence, and hence has become a major exporter of foods to South Korea. In this essay, discussions about how South Korean culture may influence the nature and the sessions made in regards to food consumption. We will write a custom essay sample on Australian Export Opportunities to South Korea or any similar topic only for you Order Now Additionally, the theories of family and social influence of Australia and South Korea will be applied, with an aim to reveal possible opportunities for the South Korean food industry to further improve its standings in South Korea. Family Family is one of the most important aspects in life for South Koreans. The Korean community is well-known for their large and tight knit families, with an average of 2. 97 persons per household, in comparison to an Organization for Economic Co- operation and Development (COED) average of 2. 63 in 2009 (COED, 2010). This is nearly due to the high level of multinationals families in Korea. Many Koreans regard the well-being of the family, as a whole, more important than that of individual members (ANTA, 2013). Food is also a predominant feature in the Korean culture; they often gather around for extravagant feasts with family and friends, especially on occasions such as New Years and Christmas. Therefore providing food to the family of the best quality is a high priority need. Traditionally, men of the South Korean society are the breadwinners of the family, while women tend to stay at home and take care of family matters. The female employment rate in Korea, at 52. %, in 2009 was below the COED average of 59. 6% (COED, 2010), therefore reflecting the homemaker role that women play in the family. In the eyes of the developed countries club (COED), South Korea is considered a arbitration, and despite the public policies that still uphold the patriarchal family system, the sex ratio (number of boys per 100 girls) has been remarkably decreasing in the last two decades. It seems that the drop in son preference was triggered by normative changes in the society, in comparison to individuals whose socioeconomic resistances had changed (Chunk Guppy, 2007). Therefore, a potential target market for women arises. At this rate, there is a strong possibility that more women in the South Korean society. Gender takes the centre stage of numerous brand narratives. Researchers conducted in Australia and New Zealand show that the female partner/wife is generally involved in the decision making process (Coffman et al, 2010). Keeping young singles/ married couples in perspective, marketers who used to target men are now targeting women through meaner of educating them about the importance of eating healthy, ND family well-being. For example, introduction of diet Pepsi or diet coke, was made to attract men towards diet soda, so that they could monitor their calorie intake. But this claimed to be unsuccessful. To the contrary, when women were targeted towards consuming lower calorie drinks like Dry. Pepper Ten, Pepsi Max, Coke Zero, etc. , it was observed that women were the major consumers, and they religiously rejected the notion that â€Å"diet cola [was] for men† and that â€Å"it’s not for women. (Avery, 2012) Social Influence Social influence marketing is composed of a combination of the use of social media ND the day-to-day interactions consumers go through which may impact purchase decisions made by buyers (Murray, 1991). Social media plays a large role in influencing consumers, as content created by everyday people is readily available online through blobs, forums, websites, social networks and flogs. Egg Product reviews on Youth. Consumers can also be influenced by their everyday exper iences and interactions with different people through word-of-mouth communication, viral marketing and buzz agents. Word-of-mouth communication is the result of consumers sharing information and personal experiences of products purchased tit friends, family, colleagues etc. This is one of the more effective ways of marketing as potential buyers are more likely to trust a close acquaintance over an advertisement (Longer, Henning ; Weidman, 2013). Word-of-mouth communication has dramatically increased over time in Australia with the use of social networking sites such as Faceable and Twitter. However, Faceable is not the social media site that is most popular among South Koreans as it has only 3. 6 million users. The most popular social networking site in South Korea is Keyword, which has 19 million unique visitors every month and generates 1. Billion views. Viral marketing is a combination of word-of-mouth communication and social media. This form of marketing is referred to as Moral† because once released, the information spreads like a virus to a large audience in a relatively small time frame. It provides an advantage for mass communication through social networks. As homogeneity is the main focus in South Korean culture this would largely affect the social influence on consumers and potential buyers, as the need for homogeneity would encourage and friends. The general population’s need for homogeneity paired with the powerful LOL of social networking will therefore result in viral marketing being a very effective meaner of socially influencing consumers in South Korea (Lee Trim, 2008). However this method would probably not be as successful in Australia due to the general culture being one that favors individualism and uniqueness as opposed to the idea of homogeneity, which is more widely accepted in South Korea. Buzz agents are consumers recruited by companies to aid in promoting their products. These agents endorse various products by encouraging other consumers to purchase certain products while out on shopping trips, by suggesting which products shop winner should carry that they do not already stock, and by taking certain products to large gatherings in order to promote them to a large audience (Coffman et al, 2010). This would be more effective in South Korea than Australia as the Korean culture embraces family and attachment, and South Koreans often host large gatherings for family and friends which can act as a platform for word-of-mouth communication as well as marketing via buzz agents. Export Opportunities Up to 70% of South Koreans food requirement relies purely on imported goods (Food Business, 2011). Due to a large focus on the wellbeing of Korean consumers, the organic food industry has seen a huge growth in South Korea (Mackinac, 2006). Consumers are interested in purchasing organic Australian products as they are perceived to be of high quality and safe for consumption, however should be reasonably priced in order to keep interest in Korean consumers. Haiku Australia successfully landed their biggest export deals to date for Australian-made organic retail goods to Korea, exporting a three hundred thousand dollar shipment of organic Someone noodles (Free, 2009). Recent changes in the food sector has seen a rise in the mount of consumer groups who take into consideration the image and quality of organic food when they are purchasing or planning meals (Food Business, 2011). The gradual development of the Bilateral Free Trade Agreement alongside a large and yet growing demand for organic products is seeing that Australia has more opportunities to export food to the South Korean region, where government regulations are great barriers for Australian exporters (Mackinac, 2006). Produced from high-quality wheat, Haiku Noodles Australia is an extremely successful exporter of noodles. Currently, they export a great amount of their goods o Korea with a statement from Sarah Woodward stating that the organization ‘received accolades for securing Australia’s largest export order for organic retail products (organic Someone noodles) to Korea’ (Wallboard 2009: 24). Success came upon the company as they assured their Korean consumers that their noodles were produced Without the use of chemical pesticides, herbicides or insecticides, food additives or genetically modified ingredients, creating a perception in the consumer’s mind of clean and safe food (Holstein 2012). Companies seeking the food industry in South Korea have great opportunities stressed, especially when taking a close look as dietary demands (Archives of Surgery: 2004). This trend has seen opportunity arise in meat, dairy and processed product food sectors (Holstein 2012). Additionally, as South Korea has such a low self- sufficiency rate in regards to food production, of only 26%, it is fair to assume that a country with such self-sufficiency rates rely on other countries with a high self- sufficiency rate to supply to provide products for their country (Holstein 2012). Although are attractive opportunities that are in this market, there are also barriers hat make it challenging to penetrate the market in South Korea. Such barriers include strict regulation that South Korea has concerning organic certification (Mackinac 2006), although this is seeking to be maintained with the Gaillardia Government’s efforts of negotiation with an aim to equalize the prospect of Australian companies exporting to Korea in order to be at the same standard and reputation as its greatest competitors, the United State and Europe by developing the Korea- Australia Free Trade Agreement in 2011 (Department of Foreign Affairs and Trade 2011). Networks with Korea will consequently be developed, maintained and threatened (201 1), including the reanalysis of correct regulations concerning export tariffs (ITS Global et al. 2008) South Korean life revolves mainly around family, being an important aspect of one’s life. It is a cultural aspect of a Korean family to have the father to be perceived as the breadwinner for the family. It is essential that Australian companies wishing to export deliver products that are not only of high quality, but satisfy the family as a whole rather than Just the individual consumer. Marketers also need to keep in mind the collectivist culture of South Korean families and consider it as a social unit. (Choc amp; Yon, 2001). A company can create the perception off family meal’ whilst looking at marketing strategies and campaigns. Social influence plays a significant role on the purchase decision made by consumers. In order for an Australian company to apply this theory into their exporting endeavourers could apply in their marketing technique by changing the image of their product. As the perception of organic food changes and becomes more desirable, people tend to agree with the opinions and desire of people around them. Creating a likeable brand allows for consumers loyal to your brand influence potential consumers around them. Conclusion Being a collectivist and family-oriented society, there is huge potential in the South Korean food industry for Australian exporters. South Koreans are increasingly becoming aware of the benefits of healthy eating, and providing that to their families and friends. How to cite Australian Export Opportunities to South Korea, Papers